What is EyeMail?
Founded in 2004, by Lisa S. Jones, EyeMail is a multi-patent pending email & text communications technology company. It is the only company globally, to enable automatic play of a 60+ second ultra-high-definition (UHD) video across all email, webmail, and mobile platforms in ~15k in size. EyeMail is technology agnostic and can play with all email services providers (ESPs). To see before (email) and after (EyeMail) click here
The Current Industry Standard Doesn’t Work Any More
The current industry standard for video in email, is a 5 -10 second animated image (or .gif). It captures the attention of the email audience but requires that same audience to click the image to an external website to watch a longer format of the video. In addition, once the audience clicks to the external website the call-to-action buttons are separated from the video message. In other words, the call-to-action buttons are left behind in the email.
While the motion of the animated images may capture the attention, once the email audience moves away from the email, the opportunity for call to action, and conversion to sales, is significantly reduced. The email audience doesn’t often return to the same email to then click a button to visit website, download information, or register for an event.
What is the Challenge with Current Email Marketing?
The challenge has been several variables all intersecting all at the same time making it difficult to have a truly 360-degree brand experience. Examples include:
- Corporate email file size required to pass through firewalls
- Spam filters for attachments and attachment file types
- Video quality has increased the size of a recorded video which impacts the ability to achieve #1 above
How Does EyeMail Resolve These Challenges?
EyeMail’s patent pending technologies solve current email marketing challenges
- Eliminate the need for animated 5 second .gif and pictures
- Eliminate the need to click to an external website to play a high-quality video
- Capable of automatically playing a 60+ UHD video to in the email in preview mode (if enabled) or when the email is open
- Delivers 60+ second UHD video and content in ~15 kilobytes to the inbox
- Delivers virus free
- Delivers across email and webmail
- Capable of working with any video file size
- Capable of working with all Email Service Providers (ESPs)
- Fallback keeps the call-to-action buttons linked with your video message
EyeMail’s Proven Metrics Over Standard Email
The 2020 State of Multichannel Marketing Survey, summarized Email ranked 1st for its use to reach a wider audience but ranked 4th for its effectiveness. Another study from getresponse.com concludes the average email open-rate across all industries is 22.8% and the average click-through rate is 3.7%. Does this sound familiar? Is this the kind of metrics you currently receive?
EyeMail’s next generation email experience has proven repeatedly with increases to click-through and call-to-action open rates while bringing email to life for a more engaging & memorable experience.
Customers have achieved open rates of 60% and click through rates of 38%, far above the industry average. In a real-world customer campaign, powered by EyeMail, the click-through rate exceeded expectations for an event and the online registration had to close 2 weeks early.
Did you know email marketing can generate a higher return on your investment dollars when compared to other marketing channels? This is because EyeMail can reach a wider audience more quickly and create an immediate response to your video content at a lower cost.
Using EyeMail as part of your email marketing campaign allows for:
- 360-degree brand experience. Now the same messaging and excitement from television and YouTube can be pulled through directly to the targeted audience in their inbox
- Keeping the call-to-action buttons with your video message, increases the opportunity for conversions.
- Video enables the audience to see and hear you. Vocal nuisances such as urgency, passion, and excitement are delivered directly to the audience.
- Audience no longer wants to receive a mass email marketing campaign. Video supports a more personalized experience facilitating different messaging between your existing audience vs new.
You can’t improve what you don’t measure
Our team of professionals will receive your video content and return a .HTML file using EyeMail patent-pending technology to deliver instant-play functionality and to reduce the file size to less than 15K in size
Our team of professionals will incorporate graphics and up to 4 call-to-action buttons to enable higher click through rates.
Execute, Monitor & Report
Our team of professionals can execute your marketing campaign using your Email Service Provider (ESP) and mailing list, including monitoring, and providing daily reporting of metrics over an agreed upon time frame.
Lots of Marketing Bundle
This discounted bundle of 5 campaigns includes content development for graphics, 4 call-to-action buttons, and insight from our CEO to enhance improve your email marketing campaign strategy.
Customer’s Favorite Bundle
Our most common service is a bundle of 3 campaigns allowing you to experience EyeMail and its benefits. This also includes content development for graphics and 3 call-to-action buttons.
- 30-day time frame begins once the file is returned to the client
- Daily reporting will begin on the 1st full day after the first EyeMail has been sent
- 14-day time frame begins when the 1st EyeMail has been sent
WHERE CAN EYEMAIL FIT IN YOUR ORGANIZATION?
Every opportunity to send an email is an opportunity for EyeMail
Customer (External) Communications
- Product Launch
- Updates & Notifications
- Surveys & Renewals
- Customer Service
- Help Desk
- Public Relations
- Business Development
Event Planning & Execution
- Conferences & Summits
- Sales events
- Award Ceremonies
- Trade Shows
Employee (Internal) Communications
- Town Halls / Executive Communications
- Corporate Projects & Initiatives
- Education & Training
- Onboarding Process
- Affinity Groups
- Help Desk
- Health & Safety Updates
- Happy Birthday
- Happy Anniversary